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Khan, Syed Md Faisal Ali
- Payment Mode Influencing Consumer Behavior:Cashless Payment Versus Conventional Payment System in India
Abstract Views :318 |
PDF Views:179
Authors
Affiliations
1 BBD University, Lucknow – Uttar Pradesh, IN
2 Decision Support Unit & Program Quality Coordinator, Jazan University, SA
1 BBD University, Lucknow – Uttar Pradesh, IN
2 Decision Support Unit & Program Quality Coordinator, Jazan University, SA
Source
Management Dynamics, Vol 19, No 1 (2019), Pagination: 45-56Abstract
Background: This paper is an effort to analyze cashless payment vs Conventional payment system in India. The current study focuses on the challenges and threats faced by Indian consumer while using digital money. The paper highlights the buying patter of consumer in context to cashless and conventional payment system.
Methods: In the current study theoretical model is constructed reviewing different journals based on cashless as well as conventional payment system. The study evaluates factor effecting purchase decision in light of variables associated with payment mode. Primary as well as secondary data is used for framing the conceptual theory which emphasizes on associating factors for the use of card or cash as medium for purchase. The studies also focus on cashless payment and its impact on consumer. The study is based on quantitative research. The sample size chosen is 500 based on standard deviation of the pilot study. SPSS 19.0 is used in the current study for the analysis of quantitative data. Reliability analysis is used for measuring consistency of the questionnaire. Correlation test is used to find the association between independent and dependent variables.
Results: The study evaluates the most promising factor for payment option in contrast to card and cash.
Keywords
Cashless Payment, Conventional Payment System, Organized Retail Stores, Buying Behavior, Electronic Payment System.Full Text
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- Impact of Organized Retail Strategy on Buying Behavior – A Case Study of Saudi Arabian Region
Abstract Views :360 |
PDF Views:169
Authors
Affiliations
1 Sr. Lecturer, Department of MIS, CBA, Head- Decision Support Unit, Jazan University, Ministry of Higher Education, SA
2 Lecturer, Department of Marketing, CBA, Jazan University,, SA
1 Sr. Lecturer, Department of MIS, CBA, Head- Decision Support Unit, Jazan University, Ministry of Higher Education, SA
2 Lecturer, Department of Marketing, CBA, Jazan University,, SA
Source
Review of Professional Management- A Journal of New Delhi Institute of Management, Vol 18, No 2 (2020), Pagination: 64-76Abstract
This research unveils the facts and figures about organized retailing in Saudi Arabia and its influence on consumer behavior. This study reviews the literature about different initiatives taken by the retail sector to enhance sales in the retail store. Here, the focus is on how retail strategy has an impact on the buying intention of the consumer. The main aim of this research is to endorse, the various strategies taken by the retail stores and their impact in context to demographic variables. Consequently, the research results point to the fact that organized retail has a significant impact on the buying decision of consumers. It could be said that recent changes in the retail strategy in the kingdom has made a significant impact on the buying intention of the consumer and it has been observed that sales pattern has been increased significantlyKeywords
Organized Retail, Consumer Behavior, Buying Intention, Retailing, Saudi Arabia, Buying Behavior.Full Text
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